Can a LinkedIn Post Really Land You a Job?

The Reality of the Job Search

Students often tell me the job search feels like sending applications into a black hole. And they’re not wrong. Employers receive thousands of resumes for each role. But what I keep hearing from employers is:

The students who stand out aren’t the ones who just apply; they’re the ones who connect, show curiosity, and demonstrate self-awareness.

Even in an era of AI and automation, the basics of human connection matter more than ever.

What Employers Are Really Looking For

From my conversations with employers, a few patterns are clear:

• Connection over volume → It’s not about how many jobs you apply for, but how you engage.

• Curiosity → Asking good questions and showing interest leaves a stronger mark than perfect answers.

• Self-awareness → Employers value students who reflect on their strengths and areas for growth.

• Authenticity → Standing out comes from being real, not polished to perfection.

A Real Example: Can a LinkedIn Post Really Land You a Job? The answer is yes!

A third-year student recently attended an HR event with industry leaders. He didn’t go as a job seeker, but as a learner. His approach made all the difference:

• Attended industry events that weren’t designed for job seekers.

• Showed intentionality and curiosity by introducing himself as a student eager to learn, not just to get hired.

• Used LinkedIn strategically by posting reflections that tied his values to the event topics, and gave thoughtful appreciation to the speakers.

What happened next? Recruiters noticed. Deloitte, the host of the event, engaged with him, and an HR leader at TD even invited him to apply.

What Is the Lesson Here for Job Seekers?

Employers tell me this all the time: we live in an era of mass, generic job applications. The students who succeed are the ones who show up intentionally, connect beyond the application, and demonstrate who they are as people.

Do not just apply. Position yourself as the candidate of choice. Engage in the job market, show your values, and connect with employers in ways that matter.

Reflection for You: As we head into the fall and winter recruiting season, ask yourself: How am I setting myself up for success?